Encouraging tourism to Hadrian's Wall

From Bdaily.info

A new North East marketing campaign
will be unveiled this week that will assume the form of the latest
summertime epic. Hadrian’s Wall Heritage Ltd (HWHL) will launch a
marketing campaign to inspire people to plan their invasion to the
famous Roman frontier this summer.

The organisation responsible
for the marketing, preservation and regeneration of the World Heritage
Site, has unveiled a cinematic themed marketing campaign highlighting
the iconic World Heritage Site and its dramatic landscapes, with the
overall aim of increasing visits to the Wall by 10%.

Vineet Lal,
Communications and Branding Director for HWHL said: “The Romans invaded
the North of England and started to build Hadrian’s Wall almost 2,000
years ago, but in 2007 we want to make it far easier to plan an

“The new campaign will not only stimulate new
interest in Hadrian’s Wall Country but also remind repeat visitors of
the unbelievable scale and beauty of the attraction – 150 miles long
and with at least 25 Roman forts and museums to visit. Combined with 89
historic houses and museums, 118 circular walks and over 2,000 places
to eat, drink or stay, we’re not short of things for people to see and
do on a short break.”

To encourage all members of the family to
get involved in the invasion planning process, the site also includes
an interactive quiz with questions about the Wall and the chance to win
a family break in Hadrian’s Wall Country.

To find out more about planning a visit to Hadrian’s Wall Country this summer visit www.planyourinvasion.co.uk


2 Responses

  1. As you can see from the archives on my blog, I went to Hadrian's Wall last year. It really annoyed me that I was not allowed to take photos in the museum – why should this be the case? The Birleys may well have done a great thing in excavating the area, but surely that does not give them the right to effectively copyright what is my heritage as well as theirs!

  2. We have the same situation in the National Trust. No photography inside their (our – I write as a life member) buildings.
    The only exception is that one may take a photo through the window where Fox-Talbot took his first ever photograph.
    The question of who owns 'heritage' items is thorny. I own one or two Roman artifacts but I don't consider I have a duty to let anyone into my house to look at them.
    I don't know the answer.
    From a practical teaching point of view, it would be very helpful to have pictures of everything relevant to our teaching. I was going to write 'relevant to the syllabus' but that would be to encourage a narrow kind of teaching. It would be good if those who don't allow photography had for sale all the pictures one would have liked to take oneself.

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